Krista Caveneer Strate4gic Branding
I started my own freelance business – a small graphic design “boutique”in Silicon Valley, California, in April of 1998.
I came in on the crest of the technology boom, when every tech-savvy businessperson (and their brother) was spinning up a startup on venture-capital fuel. I was right there at the forefront of their corporate identity needs. I worked with all kinds of companies (big, small, consumer goods, medical, health, technology, you name it I worked on it) helping them build marketing collateral, brand identities, and websites.
Over the years, I’ve weathered recessions, moves, divorce, restarts, and MASSIVE shifts in technology. I guess its how I roll.
But what over 20 years as a brand designer working with startups, VC firms, and small businesses has taught me is that a logo alone isn’t strong enough to support a brand. And these founders needed WAY more than just a logo.
Now, through my online brand clarity workshops, I guide small business owners to uncover the layers of their story, helping them see their bigger picture. Together, we create not just a visual identity, but a meaningful roadmap for how they'll show up in the world, nurture genuine customer relationships, and connect with their larger sense of purpose.
I started my own freelance business – a small graphic design “boutique”in Silicon Valley, California, in April of 1998.
I came in on the crest of the technology boom, when every tech-savvy businessperson (and their brother) was spinning up a startup on venture-capital fuel. I was right there at the forefront of their corporate identity needs. I worked with all kinds of companies (big, small, consumer goods, medical, health, technology, you name it I worked on it) helping them build marketing collateral, brand identities, and websites.
Over the years, I’ve weathered recessions, moves, divorce, restarts, and MASSIVE shifts in technology. I guess its how I roll.
But what over 20 years as a brand designer working with startups, VC firms, and small businesses has taught me is that a logo alone isn’t strong enough to support a brand. And these founders needed WAY more than just a logo.
Now, through my online brand clarity workshops, I guide small business owners to uncover the layers of their story, helping them see their bigger picture. Together, we create not just a visual identity, but a meaningful roadmap for how they'll show up in the world, nurture genuine customer relationships, and connect with their larger sense of purpose.
